Allude

Founded in Munich in 1993, Allude was born from an uncompromising passion for cashmere. Andrea Karg—fascinated since childhood by the textures and sensuality of nature—discovered cashmere and recognized it as her material. Not a trend, but a philosophy.

Today, Allude is one of the world's leading luxury cashmere knitwear brands. The world of Allude has grown. The philosophy remains.

Allude embodies quiet luxury, long before the term existed. Reduced in form. Uncompromising in quality. An Allude piece is soft, sensual, and like wearable architecture—characterized by clarity, restraint, and a deep, lasting sense of comfort.